One thing I’ve learnt in my life that has made me a
little wiser and more mature is that anything and everything on this planet is
in some way or the other proportional to enduring profits. It is. It really is.
If an idea or a concept is not lucrative, it’s considered to be ludicrous. And
of course, the person suggesting that idea automatically becomes an epitome of “insanity”.
The reason I’m bringing all this out is because of recent
happenings in the world of football. To be precise, Indian football. Well not
actually Indian, but somewhere or the other we Indians always decide that things must have an effect on our society. So, Yes..
I’ll take it as Indian Football.
According to reports, the Indian football fans might be
in for a treat pretty soon. Very soon the people in India would have the privilege
to listen to English Premier League commentary on All India Radio (AIR) FM
Rainbow. If things work out that is. Here is a quote from an article on The Times
of India website…
“In an effort to get Indian football fans hooked to the
EPL, a London-based Indian company — Indian Football Evolution (known as
Kshatriya Sports in India) — entered into a sales agreement with talkSPORT,
global audio partner of the EPL, for broadcast services in India, Nepal, Sri
Lanka, Bangladesh and Maldives.”
What’s interesting in this is the fact that a “London
based Indian” company wants to get Indian football fans “hooked” to the EPL.
What’s even more interesting is the callous fact that this “London based
Indian” company wants “Indian” football fans to get hooked to “British”
football rather than “Indian Football.”
Like I said, anything and everything is proportional to
profits. So, there you have it. The people at Kshatriya Sports cannot be
blamed. In fact, they’re doing a wonderful job to help promote football in
India (This includes nurturing Indian talent, setting up Football academies,
helping State Football Associations, etc.) The problem, to begin with, lies in
the manner in which football is treated in India.
Why did the English Premier League supersede the I-League
in the first place? Why is it that the majority of the Indian football fans are
only interested in foreign football? When did all this start in the first
place? What made leagues like EPL, La Liga, Serie A more popular in India than
its local leagues? The answer is pretty simple. And I’ve said it before as
well. No. It’s not “talent”. India’s got Talent as well. Players like Baichung
Bhutia, Sunil Chhetri, Renedy Singh, Gouramangi Singh and Steven Dias could
have shaken the world in their prime. The answer, sadly, is profits.
The English Premier League began its broadcast in India
in the year 2002. I-League (formerly known as The National Football League)
began in 1996. What happened in those six years that drastically changed the
course of football in India? Nothing actually. That was the problem. Nothing
happened.
There was little or no coverage for the National Football
League. It was not telecasted. Even if it was, then the coverage was pathetic.
There were no commentators. There was no pre-match or post-match analysis.
There was absolutely no professionalism. Indian footballers were playing their
hearts out only to find out that no one was watching. Talent was going waste.
Football was heading towards its demise.
On the other hand, due to excellent broadcasting,
ESPN-Star took the competition by the throat and shoved it in the dustbin. The
deal signed by ESPN to broadcast EPL in India will and should go down as ESPN’s
greatest business decision ever. Foreign Football’s growing popularity in India
is mostly due to ESPN-Star’s coverage combined with talented football players
and most importantly “Money”.
Now when a TV channel is willing to bid as much as $145
million just to broadcast football in India, one can certainly be assured that
they know what the scenario of Indian football is. More importantly, what’s
even sadder is that ESPN-Star knows more than some of the Indian TV Channels about
what Indian football fans want to see. It was just the right blend of football
mixed with impeccable coverage and professional standards. That’s all it took
for Indian football to die.
When the I-league was formed in 2007, Zee Sports did try
to do the same. They brought in football experts. Talent was roped in from
England. People tried their level best to resurrect Indian football. But till
then it was too late. EPL had already made its permanent residence in the
hearts of Indians. Teams like Man United, Liverpool, Arsenal meant more to us
than East Bengal and Mohun Bagan. Today every fan knows how many teams play in
EPL, but only a handful of them know the same about the I-league.
And this brings us back to the whole EPL being broadcasted
on FM thing. Why would someone like Kshatriya Sports not want to get involved
in this? Their job has already been done. The sport has already been made
popular in the country. There’s nothing that can revive the competition now.
Indian footballers are being treated like dirt. Popularity of foreign
footballers is on high. It’s guaranteed money. I think that they have all the
reasons to go ahead with the deal and bring EPL on AIR FM.
The EPL-AIR FM deal will surely be the final nail in
Indian Football’s coffin. I don’t think that even the IPL-style football league
would be able to help (I hope that I’m wrong). And with the All India Football
Federation disbanding its developmental outfit Pailan Arrows due to lack of
financial commitment from its sponsors, it was just a good opportunity capitalized
by Kshatriya Sports.
I’m no one to complain that it’s EPL that is being broadcasted
on FM instead of Indian football. I’m no one to suggest that what Kshatriya
Sports is doing is bad for Indian Football’s future. Because when there’s an
assured reason for profits and an idea in hand that would be well received due
to the already “immensely-cemented” popularity of EPL in India, it was just a
bomb ticking to explode.